In this podcast, Jim Sterne shares how marketing has evolved through disruptive times. He shares some of the best practices in the marketing and digital analytics space. He sheds light on some opportunities in the marketing and analytics space and how machine learning is changing the face of digital and marketing. This is a great podcast for anyone looking to understand how AI is impacting marketing and what are some big opportunities in marketing and digital.
0:30 Jim’s journey.
5:25 The evolution of marketing.
8:45 Breaking down the digital.
11:40 Marketing and analytics.
13:27 Misuse of analytics in marketing.
17:35 Resolving bad data and bias.
22:20 Good digital analyst vs. bad digital analyst.
28:06 Defining a well-oiled marketing machine.
30:33 Marketing industry’s adoption of technology.
34:19 Technology adoption strategy.
38:23 Impact of machine learning and digital marketing.
42:19 Decision making, accountability, and AI.
47:08 Advice for start-ups.
48:52 Disruption opportunities in digital marketing.
55:57 Ethics and marketing.
58:52 What’s next in digital marketing.
1:02:27 Jim’s success mantra.
1:05:36 Jim’s reading list.
1:07:30 Key takeaways.
Jim’s Books: amzn.to/2KB1QCR
Jim’s Current Read List:
Shift: 19 Practical, Business-Driven Ideas for an Executive in Charge of Marketing but Not Trained for the Task by Sean Doyle amzn.to/2KG4K9d
Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking by Foster Provost and Tom Fawcett amzn.to/2AWR3Dz
Jim Sterne focused his thirty-five years in sales and marketing to create and strengthen customer relationships through digital communications. He sold business computers to companies that had never owned one in the 1980s, consulted and keynoted online marketing in the 1990s, and founded a conference and a professional association around digital analytics in the 2000s, following his humorous Devil’s Data Dictionary. Sterne has just published his twelfth book Artificial Intelligence for Marketing: Practical Applications. Sterne produced the eMetrics Summit from 2002 – 2017 and now produces the Marketing Evolution Experience. He was co-founder and served for 17 years as the Board Chair of the Digital Analytics Association.
Jim was named one of the 50 most influential people in digital marketing by a top marketing magazine in the United Kingdom and identified as one of the top 25 Hot Speakers by the National Speakers Association.
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