WorkPod Minisode: PR’s Role During a Crisis

All businesses, large or small are vulnerable to disastrous incidents that affect their public image. That’s when the role of a PR is indispensable.

In this video, Sabrina Horn, author of “Make It, Don’t Fake It”, walks us through some of the steps that PR agencies or specialists take in order to bail a company out of a crisis situation.

To watch the full podcast of Sabrina Horn follow us on: https://www.youtube.com/watch?v=9T8ajadtlRg

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Originally posted at Work 2.0